Why we built AthletesGoing2College
College softball recruiting education for families who want to get it right — built by a softball family, for softball families.
We watched the college softball recruiting process up close and saw the same problem repeat across hundreds of families: talented athletes with real college potential sitting on the sidelines of their own recruiting journey — not because they lacked ability, but because nobody had ever given them a clear, honest roadmap for how the process actually works.
Recruiting information exists in scattered pieces across the internet — some useful, most generic, and almost none organized in a way that helps a sophomore softball player and their family know what to do next. We built AthletesGoing2College to be the resource we wished had existed when we were going through it ourselves.
Why I Built AthletesGoing2College
I’m the parent of four former college athletes. All four of my children experienced recruiting and earned the opportunity to play their sports in college. As a family, we lived through the excitement—but also the confusion, pressure, and uncertainty.At the time, we didn’t fully understand recruiting, so we relied heavily on our children’s coaches. Most coaches did their best, but their attention was often focused on top-level prospects and colleges where they already had relationships. Those schools were not always the best academic, athletic, financial, or personal fit for every player.Families also had very few reliable resources. Many believed their athlete needed to join an expensive national-level team to have a realistic chance of being recruited.That experience inspired AthletesGoing2College.I began building recruiting websites for my children and their fellow players. Each profile served as an online résumé where coaches could review the athlete’s academics, statistics, videos, schedule, and contact information. I created more than 30 profiles—and every athlete went on to play their sport in college.In 2025, I rebuilt AthletesGoing2College using more than 25 years of experience creating and managing websites for youth and travel sports organizations.My goal was to build the recruiting system I wish our family had: education, a professional profile, college research tools, communication guidance, and a clear action plan.Coaches and parents remain important, but athletes should not be passengers in their own recruiting journey. AthletesGoing2College helps players take ownership, create opportunities, and find the college that is truly right for them. Stand Out. Get Noticed. Get Recruited.
Blair BergmannFounder, AthletesGoing2College
Educate, equip, and empower student-athletes to take ownership of their recruiting journey
We're not a massive recruiting corporation, and not a generic database where profiles disappear into a list of thousands. We're an educational recruiting resource built to guide student-athletes and their families step by step through the entire journey — from freshman year through commitment, signing, and life on campus.
Athletes who understand the full timeline make better decisions at every stage.
Most recruiting mistakes happen because families didn't know what they didn't know.
Athletes who arrive prepared act differently — and coaches notice.
The athlete with a clear profile and a consistent outreach plan gets responses. The one without it doesn't.
We tell families the truth about how recruiting works — even when the truth is harder than the sales pitch.
Everything needed to run your own recruiting process
In one place, built around the AthletesGoing2College Recruiting Blueprint — six stops from understanding the landscape in freshman year through commitment, signing, and the transition to college.
Learn → Prepare → Build → Target → Connect → Get Recruited
Timelines and NCAA rules, division selection, coach communication, campus visits, scholarship evaluation, and commitment.
The College Search Dashboard and a College Cost Comparison Tool that puts real net-cost numbers side by side before a family commits.
What offers actually mean, what the financial aid agreement covers, and how to evaluate an offer against the full cost of attendance.
How to initiate contact, what to say, and how to follow up in a way that gets responses.
One clean, easy-to-share link that puts bio, stats, video, academics, and references in front of coaches around the clock.
Because recruiting is a family journey, and parents who understand the process support their athletes better without taking over.
What a verbal commitment and the financial aid agreement actually mean, what happens between signing and move-in day, and how to arrive on campus ready.
Education and ownership — not mass-exposure databases
Most platforms are built around visibility — get an athlete's name in front of as many coaches as possible and hope something sticks. That approach skips the most important step. Athletes who understand how recruiting actually works — what coaches evaluate, when to make contact, how to follow up, what an offer really means — end up in the right program for the right reasons. Education isn't a supplement to the process; it's the foundation of it.
College coaches recruit athletes, not parents and not services. An athlete who sends their own emails, makes their own calls, and shows genuine initiative is sending a signal about their character that no service can replicate on their behalf. We build athletes who can run their own process — because that's what coaches respect and respond to.
Every athlete builds a professional online profile — one organized, easy-to-share link that gives coaches immediate access to everything they need to evaluate a recruit, at any hour, from any device, on their timeline.
- Bio and measurables
- Academics — GPA, test scores, grad year, major
- Stats and achievements
- Coach references
- Upcoming schedule
- Action photos and video highlights
Built for softball
Applicable across high school sports where proactive recruiting makes the difference between being seen and being overlooked.
From freshman year through senior-year signing.
Navigating the transfer portal and re-entering the recruiting process.
Who want to support their athlete without accidentally getting in the way.
Who want their athletes to have structured recruiting education and professional tools.
College softball recruiting is the goal. What it builds in the athlete is the point.
The recruiting process, done right, does more than get an athlete a roster spot. It teaches them to set goals and pursue them systematically, to communicate professionally with adults who have real decision-making authority, to handle rejection and stay the course, to trust a process that doesn't produce results on a convenient timeline, and to advocate for themselves.
Those aren't skills that expire on signing day — they're the skills that define how they perform in college, in a career, and in a life. We're here to help athletes turn a dream into a plan — and a plan into reality.
AthletesGoing2College may use AI-generated images in certain website pages, blog posts, social media content, and promotional materials. These visuals are created for demonstration and educational purposes only.
Unless clearly labeled, AI-generated images do not represent actual student-athletes, recruiting results, scholarship offers, or college commitments. We remain committed to honesty, transparency, and integrity in all representations of our services and outcomes.
Ready to take ownership of your recruiting journey?
Your dream of playing college softball deserves a real strategy. Start with the education, build your profile, and contact coaches with confidence. Every athlete who's done this the right way started exactly where you are now.
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ATHLETESGOING2COLLEGE
STAND OUT | GET NOTICED | GET RECRUITED
The step-by-step college softball recruiting system — six stops from learning how recruiting works to signing with a program that fits. Your athlete runs it, under their own name.
Start the Blueprint — $199/yr →$24.99/month or $199/year · No contracts · Cancel anytime
Recruiting rules change and vary by division. Always confirm current rules with the governing body: NCAA.org · NAIA.org · NJCAA.org